The Guru Creative/production process Case Studies |
 Guru Books also offers a full corporate publishing service in the form of Custom Gurus. These books are developed, written and designed for a client to meet a specific marketing objective. Custom Gurus have been used successfully to... • Launch new products and services • Increase market share • Re-position brands • Celebrate important events • Train new and existing staff How do we do it? After an initial consultation, we analyze the subject of the book from a fresh, outside perspective – “the man on the street.” Then we create an outline and sample design, followed by a full draft, with your approval at every stage. Custom Gurus can help you in many ways: They’re portable – The unique size makes it a striking marketing piece. Gurus are “keepers” that stand out from the clutter. And since they fit into a wallet, pocket or purse, customers can always have one on them. They’re customized – We create the book to your specifications, including attention to branding, corporate colors and editorial style. They’re inviting – Gurus are real page-turners. Our editorial and design approach helps ease a reader into any topic, no matter how complex. They’re fast – The Custom Guru is a turnkey solution. We create the content; you approve it; and we deliver finished books -- all within weeks! They’re cutting-edge – We can produce your printed book in several languages. You can also request a PDF version of your Guru to download from your website (and those of your strategic partners), as well as a wireless version for Internet-ready cell phones. |